Sections: Digital Marketing (Fall Term 2 2020 MKTG-341-WEB)

MARKETING 341-WEB Digital Marketing
A survey of the processes involved in creating and implementing integrated marketing communications programs within the context of an organization's overall marketing effort. Particular attention will be paid to the forces and factors disrupting the traditional advertising business model as the shift to digital communication channels gathers momentum. Prerequisites: MAGT-131 & MKTG-234. Four credits. Offered spring, even years.

Section Name: MKTG-341-WEB
Departments: Marketing
Prerequisites: MAGT-131 & MKTG-234
Academic Level: Undergraduate
Course Type:
Credits: 4
Comments: Web: meets online only Additional fee applies 
Books: Click here for prices of required textbook(s) and supplies